Attention: Salon Owners
You'll walk away with your 5-Year Lifestyle-First Business Plan, your 12-Month Profit & Pricing Strategy, and your 12-Month Marketing Plan. No guesswork. No fluff. Just a bespoke plan you can actually follow, built with you, tailored to your ambitions.
Inside, you'll discover…
Who's got your back?
I've been in this industry since 1999. Not as a consultant parachuting in with theories — in the trenches, building businesses, making the same mistakes you're making now, and figuring out what actually works.
27 years. Over 100 salons helped to build membership programmes that generate real, recurring revenue. Winner of the Creative Head Most Wanted Award for Innovation. Editor and contributor at Salonpreneur Magazine. Over 200 episodes of the Build Your Salon podcast.
I know what it's like to stare at a bank balance that doesn't reflect how hard you've worked. I know what it's like to feel trapped by the thing you built. And I know what it takes to fix it — because I've done it, and I've helped others do it too.
"My target this year was £160k. Finished off the year at £163,494. £15k up on last year. Write those goals & Set the numbers 🎉 Happy New Year xx"Emma Gatt — member of Phil's coaching community
That's what clarity does. That's what a plan does. That's what working with someone who actually gives a shit does.
What changes when you have a plan:
You'll know exactly what to do and when to do it.
Remember why you started this in the first place.
You'll finally understand your numbers and know what to charge.
A plan designed around your life, not a business that owns you.
Stop running a hobby, start building something you're genuinely proud of.
And prove to yourself you were right to believe in it.
The Programme
90 days of focused, private coaching with me.
No group calls. No WhatsApp noise. No endless modules to work through alone. Just you, me, and a plan built specifically for your salon and your life.
At the end of our 90 days together, you'll walk away with:
A long-range plan built around the life you actually want, not just a revenue target.
Know exactly what to charge, when to raise prices, and how to protect your margins.
A clear, practical plan for attracting and retaining the clients you want.
Who this is for:
I've priced this keenly because I know what happens next. Once you've got clarity, once you've got momentum, once you've seen what's possible — picking up the phone next year is a no-brainer. This isn't a hard sell. It's a bet on you coming back.
The Investment
+ VAT · Split payment available
You've read this far because something needs to change. Another year of winging it, grinding, and hoping things get better isn't a plan — it's a slow death. The call is free. The clarity could change everything.
Book Your Free CallThe Capacity
This isn't a marketing tactic. It's maths. The first few weeks of Ultimate Clarity are intensive. I'll be deep in your business: your numbers, your pricing, your marketing, your goals. Gathering information. Asking questions. Building something that actually fits. That level of commitment takes time. And there's only one of me.
Three clients a month. That's it. If January's full, you'll wait until February.
Questions
Is there a split payment option?
Yes — we can discuss this on the call.
Who is this for?
Salon owners in hair, beauty, or aesthetics who are ready to stop winging it and start building something they're proud of.
What form does the coaching take?
1:1 video calls online. In-person sessions are occasionally available at a supplement — we can discuss on the call.
What if I need help beyond 90 days?
If you want help working the plan after we're done, we can talk about that. But there's no obligation, no expectation, and no pressure. The 90 days stands on its own.
The Guarantee
You will walk away with your 5-Year Lifestyle-First Business Plan, your 12-Month Profit & Pricing Strategy, and your 12-Month Marketing Plan within 90 days.
If you don't, I'll keep working with you for free until you do.
You've read this far because something needs to change. Let's fix it.
Book Your Free Call